Overview
Emerging digital technologies have fundamentally changed the old rules of marketing, just as they are disrupting the insurance brokerage industry. If your agency is not leveraging the new modern marketing strategies to win and retain more business, then you’re missing significant growth opportunities.
Key take-aways:
- How to create a killer brand for your agency, and yourself
- Why content is the secret weapon you’ve been searching for
- How the power of “engagement” can transform your business
- Why data-driven marketing is a no brainer for math-loving brokers/agents
- How to win the real-life “Glengarry” lead race
- Why “social selling” is the best thing since Facebook — and a lot more profitable!
Speaker
Patrick Di Chiro
Chief Marketing Officer
ThinkHR
Patrick leads ThinkHR’s marketing efforts to drive strong revenue growth, create industry leading products, and build a compelling value proposition for the company’s broker partners and their clients. A 30+ year marketing veteran, Patrick is a frequent contributor of articles and social media commentary on how companies large and small can use modern marketing to drive outsized growth and build leadership brands. He is also the co-author of a best-selling book on the new field of revenue marketing.